Privacy Policy

3 Thirsty Goats Wine & Liquor · Last updated: May 7, 2026

3 Thirsty Goats Wine & Liquor ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our store, use our website (www.3thirstygoats.com), or participate in our loyalty rewards program ("3TG Rewards").

1. Information We Collect

Information You Provide

Contact information: Name, phone number, and email address (if provided) when you enroll in 3TG Rewards or fill out a form on our website.
Purchase information: Transaction amounts and dates when you make purchases at our store, used to award loyalty points.
Communications: Messages you send us via text, email, or contact forms.

Information Collected Automatically

Standard web analytics including IP address, browser type, pages visited, and referring URLs.
Cookies and similar technologies for website functionality and analytics.

2. How We Use Your Information

To operate the 3TG Rewards loyalty program (track points, send milestone alerts, confirm redemptions).
To send transactional SMS messages you have opted in to receive.
To respond to your inquiries and provide customer service.
To improve our products, services, and website.
To comply with legal obligations.

3. SMS Messaging & Mobile Information

SMS Consent & Use: By enrolling in 3TG Rewards (in-store or online), you expressly consent to receive recurring text messages from 3 Thirsty Goats including welcome messages, point milestone alerts, and reward redemption confirmations. Message frequency varies based on your account activity. Message and data rates may apply. Consent is not a condition of any purchase.

How to opt-in: You may opt-in by providing your phone number to a staff member at our store, or by submitting the signup form on our website. The opt-in disclosure is displayed at the point of signup.

How to opt-out: You may opt-out at any time by replying STOP to any message we send you. You will receive a final confirmation message and no further messages will be sent.

For help: Reply HELP to any message, or contact us at (719) 264-7930.

Mobile information sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service or SMS delivery providers (e.g., Twilio), is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. How We Share Your Information

Service providers: We share information with trusted third-party service providers who help us operate our business (e.g., Twilio for SMS delivery, payment processors, web hosting). These providers are contractually obligated to protect your information.
Legal compliance: We may disclose information if required by law, court order, or to protect our legal rights.
Business transfers: In the event of a merger, acquisition, or sale, your information may be transferred as part of that transaction.

We do not sell your personal information. We do not share your phone number or SMS consent information with third parties for their own marketing purposes.

5. Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

6. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you.
Correct inaccurate information.
Request deletion of your information.
Opt-out of marketing communications.
Withdraw consent for SMS messages at any time by replying STOP.

To exercise any of these rights, contact us using the information below.

7. Children's Privacy

Our services are intended for adults aged 21 and over. We do not knowingly collect personal information from minors. If you believe we have collected information from a minor, please contact us so we can delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

3 Thirsty Goats Wine & Liquor
4150 Austin Bluffs Pkwy
Colorado Springs, CO 80918
Phone: (719) 264-7930
Website: www.3thirstygoats.com