3 Thirsty Goats VIP Club — Colorado Springs Liquor Store Loyalty Program

If you’ve ever called around Colorado Springs looking for Blanton’s and gotten the same answer everywhere — “we had it, it’s gone” — then the 3 Thirsty Goats VIP Club was built for you. Our VIP members are the first people we call when allocated bottles land. By the time it’s on the shelf, most of our VIP list already claimed theirs.

We’re at 4150 Austin Bluffs Pkwy, Colorado Springs — serving the north Springs, UCCS, Briargate, and Northgate communities. Unlike bigger stores where you’re just a transaction, we know our regulars. The VIP Club is how we reward the people who make us their go-to liquor store.

VIP Club Benefits — Free to Join

🥃 First Access to Allocated Bourbon

This is the one that matters most to serious bourbon drinkers in Colorado Springs. Blanton’s Single Barrel, Eagle Rare 10 Year, Weller Special Reserve, Weller Antique 107, Buffalo Trace Antique Collection, E.H. Taylor releases, Stagg Jr. — when we get any of these in, VIP members get a text or email before anyone else. These bottles are gone within hours at most stores. Our VIP members are positioned at the front of the line.

We’re one of the most active independent stores for allocated bourbon in Colorado Springs. We source aggressively, and our VIP members benefit from that directly.

💰 Weekly Member-Only Pricing

Every week, VIP members get exclusive pricing on featured bottles — bourbon, wine, craft beer, and spirits. This pricing is never posted publicly. It’s only available to members, and it’s only valid for that week. You’ll see deals that walk-in customers simply don’t have access to.

🎂 Birthday Bonus

Every VIP member receives a special surprise during their birthday month. Because an independent neighborhood liquor store should treat its regulars like regulars — not like a number in a loyalty app.

🍷 Tasting Event Invitations

We host in-store tasting events, new product launch nights, and seasonal showcases throughout the year. VIP members get first invitations — often before we announce publicly. If you want to be in the room when we open something special, the VIP Club is your ticket.

📬 Allocated Drop Alerts

Japanese whisky. Limited Colorado craft releases. Seasonal rum and tequila drops. Rare wine vintages. When these land, our VIP members get an alert — not a vague “check us out on social” post. A direct notification with enough time to actually get in before it’s gone.

How to Join — Takes 30 Seconds, Costs Nothing

Stop in at 4150 Austin Bluffs Pkwy and ask any staff member to add you to the VIP list. Or call (719) 264-7930 and we’ll add you over the phone. You can also sign up through our newsletter — every newsletter subscriber automatically gets VIP access.

No app. No points to track. No minimum spend. Just a neighborhood store that takes care of the people who take care of it.

What Our Customers Say

Our regulars come back because we treat them like people. We know your usual. We call you when your bottle comes in. We remember you when you walk through the door. That’s what being an independent liquor store in Colorado Springs means to us — and it’s why our VIP members don’t shop anywhere else for their allocated bottles and weekly staples.

Join free today. Start benefiting immediately.